Tones matter
A brand guide is your brand's North Star. It's a concise document that encapsulates your brand's identity, including logo usage, color palette, typography, tone of voice, and more.
OR
A brand guide is like your brand's BFF (Best Friend Forever!). It spills the beans on everything cool about your brand โ from which colors rock your world to the fonts that make you swoon.
SEE THE DIFFERENCE?